The approach was intentionally restrained. Rather than over-designing the experience, the website was built around space, typography, movement and strong imagery, allowing the materials and craftsmanship to become the focus.

I developed a visual language influenced by contemporary furniture and architecture publications, pairing a minimal interface with warm neutral tones, large-scale photography and subtle serif details.

The project extended well beyond the visual design of the site. I worked across the structure, UX, copywriting, project case studies, journal content, product presentation, photography treatment and SEO strategy. Bespoke interactions and animation were also developed to give the site its own character, including a custom animated Kille marque used during the initial website experience.

The result was a digital system that felt much closer to the physical work: considered, tactile and deliberately understated.

The biggest challenge was translating the character of handmade furniture into a digital experience without making the website feel overly styled or distracting from the work itself.

Kille sits between several disciplines – furniture design, bespoke making and architectural joinery — so the structure needed to communicate the breadth of the studio while still feeling simple. The content also had to explain the thinking, process and level of detail behind each project without losing the visual simplicity of the site.

Photography became an important part of solving this. Existing imagery varied between finished interiors, workshop photography and product shots, so I developed a more consistent visual treatment that preserved the natural colour and texture of the timber while creating a cohesive presentation across the website.

SEO presented a similar balance. Search-focused content and location pages were introduced to improve discoverability, but were designed and written as genuine extensions of the site rather than obvious landing pages created purely for search.

The finished website gives Kille Design a digital presence that better reflects the standard, individuality and value of the work.

What began as a website redesign developed into a much broader repositioning of the studio. Kille now has a clearer identity, stronger presentation of its furniture and joinery, a dedicated space for telling the story behind individual projects, and an editorial platform that can continue to grow through case studies and journal content.

Just as importantly, the new structure creates a stronger foundation for search and future marketing without compromising the simplicity of the brand. The result is a website that feels less like a conventional trades or furniture site and more like the digital home of a contemporary design studio.